Job Context Information
Strategic Communications is a team within the Mission Advancement unit responsible for planning and implementing effective and integrated communications, publications, public relations, marketing and digital media strategies for the churchwide expression of the ELCA.
The Content team within Strategic Communications is responsible for creating a unified storytelling platform for the ELCA through its flagship magazine, other print publications, websites and electronic digests, newsletters and e-blasts. They are also responsible for assisting the marketing director and managers with the content created in their department.
The sales and marketing coordinator will assist in outbound or inbound marketing and sales activities by demonstrating expertise in marketing strategy, content development and optimization, and advertising sales. The marketing and sales specialist will represent multiple content storytelling channels - print, podcast and digital.
1. Accomplish print and web sales objectives by planning, developing and communicating with potential print and web advertisers.
2. Identify marketing opportunities by analyzing audience requirements; defining market, competitor’s share and competitor’s strengths and weaknesses; establishing targeted market share.
3. Create and implement creative marketing strategies to increase paid and organic subscribers, downloads, web traffic, and social interactions and share.
4. Administrative duties of process and reviewing magazine statistics, watching for trends, processing invoices and other duties.
5. Build, execute and publish content on social media channels representing Living Lutheran and podcasts.
6. Traffic ads from reservation to production by communicating with advertiser, reviewing specifications and routing through the proper channels.
Up to 25%. Must be able to drive an automobile.
While performing the duties of this job, the employee is regularly required to talk and hear, use hands and fingers to operate a computer and telephone. This position requires sitting for long periods of time. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.